Field & Stream Magazine To Shoot Video of Sage Grouse Initiative Volunteer Day in Montana on May 10

May 5, 2014

Field & Stream Magazine’s Hero for a Day video series has chosen the Sage Grouse Initiative to highlight, and  will be filming May 9 and 10 near Billings, Montana. The focus is on volunteers helping mark fences on ranches to prevent sage grouse collisions. The story begins in Billings with COR Enterprises, which provides adults with disabilities meaningful work and they are now producing box after box of the vinyl fencemarkers destined for ranches. (See photo).  Saturday, May 10, Field and Stream and SGI are inviting volunteers to join in a fencemarking project. See the press release from Field and Stream:


Contact: Amanda McNally,

(718) 869-2212


Volunteers Needed for Saturday, May 10 Sage Grouse Habitat Improvement Project

 NEW YORK – On Saturday, May 10 Field & Stream will join volunteers led by the Sage Grouse Initiative to improve wildlife habitat near Billings, as part of the magazine’s Hero for a Day program. The magazine will be filming the project, to highlight the work of the volunteers and the area’s outdoor opportunities. It will be broadcast on, a top destination for sportsmen, as part of a ten-video series.

 Now in its fourth year, Field & Stream’s Hero for a Day program, with the support of Toyota Motor Sales, U.S.A., Inc., works to connect volunteers with conservation workdays across the country and raise awareness of the local efforts of conservationists. The projects serve as a unique opportunity for residents to take action in sustaining and protecting fish, wildlife, and habitat in their area. Field & Stream spotlights ten Hero for a Day projects each year, reporting on the efforts in the magazine and online.

 “The Hero for a Day program lets Field & Stream readers invest in their passion for hunting and fishing by helping to restore and protect fish and wildlife habitat,” said Mike Toth, executive editor of Field & Stream. “It’s a great opportunity to meet some of the nation’s most passionate conservationists, reconnect with the outdoors, roll up your sleeves and make a big difference in your community─all with just a single day’s work.”

 Sage grouse that once numbered some 16 million before settlement, have dwindled to as few as 200,000 birds today inhabiting half their historic range. Fragmenting their habitat into too small of pieces is the main threat. These low-flying birds also face an additional hazard: Collision with fences they can’t see while flying to and from breeding grounds known as leks. A determination on whether to list the greater sage grouse as endangered is due from the U.S. Fish and Wildlife Service in 2015, but every boost we can give to this bird species—the prosperity of which is an indicator of the health of the entire sagebrush ecosystem—will be crucial to the future of some of America’s greatest wild places.

 “Rolling up our sleeves together to put conservation practices on the ground is helping the bird every day,” said Tim Griffiths, Sage Grouse Initiative national coordinator for the Natural Resources Conservation Service. “We’re thrilled to showcase both the volunteers and one of almost 1000 ranches now participating in SGI.”

 In this Hero for a Day project, volunteers will join dedicated advocates from the Sage Grouse Initiative, which targets improvements on 78 million acres where sage grouse numbers are high. Volunteers will hang light- and dark-colored markers—locally produced and designed to be visible against a backdrop of earth or snow—on three miles of fencing. Other volunteers will plant native sagebrush grown by residents of the local Special K Ranch.

 Hero for a Day is an extension of Field & Stream’s Heroes of Conservation initiative, now in its ninth year, in which the magazine identifies and profiles three exceptional conservation volunteers in each of nine issues, and awards these volunteers with a $500 grant from Toyota Motor Sales, U.S.A., Inc. Six Heroes finalists will be selected and awarded $5,000 grants at the Heroes of Conservation Award Gala in the fall, and the 2014 Conservation Hero of the Year will win a new Toyota Tundra pickup truck.

 “We admire the important environmental work these volunteers are doing and are committed to lending our support to help these individuals make a difference in their communities,” said Steve Appelbaum, national engagement marketing manager for Toyota.


DATE:                                         Saturday, May 10

TIME:                                         9 a.m. to 4 p.m. rain or shine

LOCATION:                             Volunteers will meet at Fort Rockvale, U.S. 310, Joliet, Montana

9:00 check-in, 9:30 depart for the Bequette Ranch

ATTIRE: Dress for the weather with closed toed shoes, wide brimmed hats, long pants and long sleeve shirts, and gloves. Some volunteers will need to walk up to three miles.

 A limited number of Field & Stream/Toyota gift bags will be available for volunteers and one volunteer will receive a $100 gift card. Volunteers must be at least 18 years old to enter the drawing.

For more information on Field & Stream’s Hero for a Day event, visit

Field & Stream®, The World’s Leading Outdoor Magazine, is the world’s largest and most recognized outdoor publication. Devoted to the complete outdoor experience and lifestyle, Field & Stream gives its readers the knowledge and inspiration to pursue the sports they love. It celebrates the outdoor experience with great stories, compelling photography, and sound advice, while honoring the traditions hunters and fishermen have passed down for generations. Established in 1895, Field & Stream is the country’s largest-circulation special-interest magazine and is published 11 times per year by Bonnier Corporation. Bonnier ( is one of the largest consumer publishing groups in the United States and the leading media company serving passionate, highly engaged audiences, with more than 40 special-interest magazines and related multimedia projects and events.

Toyota, the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

 Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  (NYSE:TM)  For more information about Toyota, visit

Launched by the Natural Resources Conservation Service (NRCS) in 2010, the Sage Grouse Initiative proactively conserves sage grouse, cares for other wildlife sharing the same extensive sagebrush, and helps ranchers pass on their legacy and rural way of life. The new paradigm for at-risk wildlife works through voluntary cooperation, incentives, and community support.  Visit


The Sage Grouse Initiative is a partnership-based, science-driven effort that uses voluntary incentives to proactively conserve America’s western rangelands, wildlife, and rural way of life. This initiative is part of Working Lands For Wildlife, which is led by USDA’s Natural Resources Conservation Service.